MAX, the value fashion brand showcased its Spring 2016 collection at fashion show last week. In attendance of the event was Arab Idol winner Mohammad Assaf, who has collaborated with Max for the Fashion for Real People campaign which aims to inspire consumers to embrace their individuality and motivates them to dress for their comfort.
The Spring Collection is an extension of this campaign and reflects a sense of individuality. Trends woven into this collection blend understated elegance with a touch of modernized style. A minimalist 70’s approach pervades this season, brushed with modernism for a neo-nostalgic look that is dreamy and pensive.
For the female collection, maritime and revamped classics, evolved spots and stripes combined with simplified styling under a sports influenced umbrella directs a strong nautical message. Key shapes such as culottes, tubular maxi’s, roll-up chinos & resort polo t-shirts play a big role in updating this classic look.
Black and white tailoring with proportion play, and typography stay a key trend from the past for Spring 2016. Stencil florals, linear markings, and simple horizontal stripes update the classic monochrome trend with key shapes like long lined cardigans, slim leg pants, wrap front jumpsuit boxy shift dress, kimono’s & slim leg with kick flare trousers.
For the men, preppy resort wear was in focus, with sailor stripes and a pop of colour. Simple typography, yacht referencing anchor motifs as well as seaside conversational prints were seen on the runway. Core classic shapes such as; the single button blazer, tipped polo shirt, cricket sweater, the 5-pocket chino & tailored shorts are updated with modern resort styling this season.
Overall I liked the use of pastels in the collection which is perfect for spring. The striped knee length pants for women was one of my favourite from the show. It combines chic with comfort, great for a day out. For more styles from the spring collection visit www.maxstores.com.