With four weeks of unrivalled shopping experiences, including the launch of the region’s 12-hour Flash Sale, the FASHION CENTRAL event with celebrity flair, compelling international stage shows, daily chances to win by testing your memory and a luxurious automotive grand prize, Mall of the Emirates is offering a diverse array of experiences all under one roof.
The opening days of DSF also introduce the launch of Mall of the Emirates’ ‘Stop Dreaming’ campaign, in which shoppers have an interactive luxury automotive experience with the Lamborghini Huracan 2016, and one lucky winner who spends AED 650 during the month will drive this luxurious car home at the end of the festival.
“Dubai Shopping Festival has provided Majid Al Futtaim with a platform for innovation for more than two decades, and this year Mall of the Emirates’ visitors will find a new aspect of DSF to experience every week of the festival,” said Fuad Mansoor Sharaf, Senior Director – Property Development, Shopping Malls for Majid Al Futtaim. “From our first-ever flash sale to major fashion and celebrity reveals, Mall of the Emirates is set to deliver our vision of creating great moments for everyone, everyday.”
Another visual spectacle at Mall of the Emirates for DSF 2016 is FASHION CENTRAL, which comes alive through ‘Fashiontainment’, including an incredible performance by global music superstar OMI, highlighting the fusion of style and music. Throughout the month-long festival, participating brands will host catwalk shows, in-store presentations and pop-up activations of their latest collections, showcasing the emerging style trends that will prevail throughout 2016.
Furthermore, mall shoppers will have the opportunity to win instantly when they test their memory skills at the Memory Game Activation. From 22 – 31 January visitors who shop AED 450 in the mall can redeem tokens to play the digital game where one winner per day will walk away with AED 5000 by simply matching two cards.
Further details of Mall of the Emirates’ celebration of DSF 2016, including international entertainment for the entire family, and games of chance to win surprises, can be found on the mall’s social media sites.
For more information, please visit: www.malloftheemirates.com, www.facebook.com/MallOfTheEmirates, or www.instagram.com/malloftheemirates.