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Abercrombie and Fitch launches is first Fragrance Boutique along with New Store in Dubai

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The Dubai opening of Abercrombie and Fitch marks several firsts for the brand, including a newly designed concept store featuring a stand-alone fragrance boutique and a carve-out for the Abercrombie kids brand. The 18,000 square foot store is one of the largest Abercrombie & Fitch mall-based stores globally and features the brand’s signature style and inviting shopping environment.  

“International expansion in key growth markets remains a priority for Abercrombie & Fitch and we are delighted to bring a new store to the Middle East,” said Michael Scheiner, Senior Director, Marketing & Communications at Abercrombie & Fitch. “We know that there is a strong affinity for our brand in this part of the world, and we are excited to continue our development in the region in partnership with Majid Al Futtaim Fashion.” 

They recently held an exclusive event at the store located at The Mall of the Emirates to celebrate the new launch. Scroll down for pictures from the event and of the store and a fragrance boutique that is 'so Dubai' and I absolutely love it.
 


 


The store is spacious with a unique international concept that makes shopping fun and relaxing




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