Give a helping hand

As some of you may know I am now on a vacation in India, so the post on this blog will not be as regular, but don't worry you can read about my travels on my other blogs  here and follow me on @komalrlakhani on twitter as well as instagram

In this post I want to talk about an organisation I recently came across called Sougha. Sougha is an initiative launched by the Khalifa fund for Enterprise Development to help employ Emiratis with entrepreneurial skills who may other wise find it difficult to get employment and compete in today's world of retail fashion. While helping artists economically Sougha also aims at preserving the local heritage of the country that would be lost forever if not passed on to the younger generations. 

Sougha has a number interesting products ideal for home decor, gifting, accessories, bags, clutches along with corporate gifting ideas. Below are a few things that have recently been added to my closet.

A bright clutch that can be carried alone or as a part of my tote bag.

A hand woven book cover perfect for penning down those special thoughts or gifting it to family and friends of all ages.

A bold and bright pencil case sturdy enough to be carried to school by the kids and colorful and spacious enough to be used as a travel make up kit

The best part about this organisation is that all the profits go to the artisans directly and any surplus is used in training new artists and buying raw material. So next time you want a new bag or want to add something new to your home or are looking for a unique or different present consider Sougha and help a good cause.

For more information about various products, where you can buy them and to read up personal stories about the various artist's being helped by Sougha log on to

Moral of this story:  Instead spending all your money at the mall for run of the mill items try adding something unique to your wardrobe and home.


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